Social Entrepreneurship

How can depression and obesity amongst the "haves" be rising, while hunger and disease are equally rampant? Saturated with material goods and information, we feel overwhelmed and disconnected. Despite intentions to be healthy, help others, or be "green", real change often feels futile. What’s biking to work or picking up trash really going to achieve? Why not have just one more soda? Chalo supports incremental behavior change by adding meaning and impact to everyday choices.

The image above outlines Chalo’s main functionality. There is also an extensively researched business plan, executive summary, prototype and related materials. The program was sidelined to build  Reward Volunteers, but we'd love to see it completed with the appropriate partnership with a business or NGO.