Splice Cream aims to "splice", or blend ways of helping others with helping oneself, and blurring the lines between the two.
Hi, I’m Nilima Abrams. I created Splice Cream, LLC as the metaphorical cone that supports a variety of creative and good cause endeavors. These "scoops" come in different flavors, including documentary filmmaking, social entrepreneurship/cause-marketing, and various forms of writing. Splice Cream is currently churning up in-house projects, collaborating, and consulting for companies and NGOs, both in Vermont and elsewhere. See Services for more on this.
As kids, my brother and I devised ice cream flavors to help endangered species. We understood intuitively that many people do care, but need guilt-free, and ideally tasty ways to get involved (especially if they are going to go back for seconds). Research supports our early hunches:
Altruism feels good, releasing the same brain chemicals as eating or sex.
People give more if they are inspired through success stories rather than guilt-tripped.
Shoppers prefer to buy from ethical brands.
For more on this philosophy -- which is integrated in most Splice Cream projects, see this blog post.
Nilima Abrams is a documentary filmmaker and social entrepreneur. As an undergraduate she integrated self-taught documentary filmmaking with coursework, and wrote an award-winning honors thesis on schools and media in India. She also made a film on child labor prevention in India, and went on to complete an MFA in documentary film at Stanford. She has taught kids filmmaking in India as well as native Vermont and Somali refugee youth, in a summer camp she co-created. After grad school Nilima co-created a volunteer incentive mobile app, and then received a Fulbright Fellowship to spend a year in India filming for a feature film and guiding students. Nilima teaches social issue and cause marketing documentary film courses at the University ofVermont and works in various media to make “good causes” accessible through Splice Cream. Visit Linkedin for more.