Splice Cream aims to "splice", or blend good causes with humor, entertainment, and storytelling — for the benefit of all parties.
Hi, I’m Nilima Abrams. I created Splice Cream, LLC as the metaphorical cone that supports a variety of creative endeavors. These "scoops" come in assorted flavors, including documentary filmmaking, social entrepreneurship, cause-marketing, and writing. Splice Cream is currently churning up in-house projects, and collaborating and consulting with companies and NGOs. See Services for more info.
As teenagers, my brother and I devised ice cream flavors to support endangered species. We understood intuitively that many people do care, but need enticing (or “tasty”) ways to get involved (especially if they are going to return for seconds — or keep donating/buying/volunteering). Research supports our early hunches:
Altruism feels good, releasing the same brain chemicals as eating or sex.
People donate more if they are inspired through success stories rather than guilt tripped.
Shoppers prefer to buy from ethical brands, even if the prices are higher.
For more on this philosophy, which is integrated in most Splice Cream projects, see this blog post.
Nilima Abrams holds an MFA in Documentary Film and Video from Stanford University, and a BA in Political Science and Community and International Development from The University of Vermont. She received a Fulbright Fellowship to film and teach in India, which resulted in a feature-length documentary and a collaborative film, which aired nationally on PBS. Previously, Nilima wrote an award winning Honors thesis on media and education in India. Nilima’s started businesses, taught college courses, and co-created a summer camp for refugee and Vermont-born teenagers. Nilima is currently working on Splice Cream projects, performing standup comedy, holding “fun-draisers”, and writing “eco-humor” pieces. See Linkedin for more.